Archive for category Social Media
To be honest, Facebook (FB) Subscriptions is just FB adopting the Twitter model isn’t it? Where Facebook has historically been about creating a more personal social network based around friends and family, Twitter is more a voyeuristic social network allowing anyone to follow anyone and see everything they post. So, whilst you can use Twitter to communicate with friends and family etc its basic model is thus; you post any random thought in your head (140 characters at a time) and any random fellow who follows you will see those arbitrary thoughts show up in their Twitter feed.
Recently Google has had a go. When Google launched the Google+ social network, it created a sort of hybrid of Twitter and Facebook. Google+ also lets you put others in Circles (a.k.a. “follow”) who are not part of your social network. The Circles concept, and the ability to choose who will see a given post on a case by case basis enables you to switch seamlessly between sharing personal information with family and friends, as well as posting tech news, sports highlights, and other items that interest you to the public domain.
Now, these evolutions all lead onto the new FB subscribe functionality and why it works on a personal and business level. There are two reasons that I am embracing Facebook Subscriptions, and will be eventually abandoning my Facebook Page. One is that it makes it simpler to manage Facebook, and two is that it creates the potential for more dynamic, engaging dialogue.
Relying on Subscriptions rather than maintaining a separate Facebook Page cuts your effort in half. Right now you basically manage two separate Facebook profiles – one personal and one public. You have to switch back and forth to check notifications and wall posts don’t you. There are times when I have posted the same topic to both my personal Facebook social network, and my Facebook Page. Each discussion is valuable on its own, but merging the voices into one conversation makes a whole that is more valuable than the sum of its parts. I have to flip from one to the other to read and respond to comments at the moment, but not anymore. Segregating the personal and public profiles also limits the discussion. Posting something to the general public opens the dialogue to different perspectives and concepts that bring life to the conversation and expand the horizons for all involved.
What do you think?
Good Habits Of Successful Long Term Social Media Marketing
Social media marketing has become more of an integral part of any digital marketing mix. As a result, there’s now greater demand for professionals to work with social media as part of their daily activity.
One aspect of social media is the execution of a large scale campaign such as the highly successful Old Spice Guy campaign, earning the brand lots of accolades including an Emmy Award.
Less noteworthy but nevertheless as important is the daily ongoing work behind any brand with a solid online social presence; the ongoing blogging, tweeting and long term efforts in building your brand in multiple communities.
Successful brands that leverage the habit of social media reap long term benefits from doing so. The trick actually comes from making the task of doing social media related work organised and a daily habit.
Here’s my top 3 tips to get into the habit of social media:
1. Set time aside to do social media.
One reason many brands lapse in social media is that other tasks take priority over writing a blog piece or sending out a tweet. The trick here is to start the day doing something from your social media task list. That way, you will always get it out of the way to focus on other important tasks at the end of the day.
2. Use technology to help.
One key feature in social media communities is that there are lots of ways to engage with that community. Think about using apps on your phone or widgets on the desktop to make the process of updating and engaging with your social network more efficient.
3. Measure Results.
With all digital activity, make sure you have metrics to understand what is working and what’s not. Social media involves investment of time and efforts on part of an individual or a team. Make sure you have a system in place to collect KPI’s and take action on the results.
Social media is more then a marketing channel. It’s about having fun and engaging in a genuine way with others. Do that and you are well on your way to successful social media marketing.
About the author:
Kun Dang is Founder of Red or Blue Digital. A specialist search agency based in London delivering scalable search solutions.
Like this, like that, follow me, follow us, become a fan. These are without a doubt some of the most commonly used phrases at the moment. So why should I? What’s in it for me? Am I simply in love with the brand or is there a hidden agenda to that twinkle in my eyes when I engage with your brand.
The general deception to digital marketers is that consumers are simply showing their commitment to the brand while paying the full price for their products. We as marketers tend to think that our like’rs and followers would never dare to purchase or ‘like’ a competitor brand. Oh no, not a chance of that, this is a truly monogamous and stable relationship and as long as you regularly feed them great thought pieces with bog standard prices they will stick to your brand like glue.
I think not…
This is often a sad, mostly one sided and extremely fickle relationship. Most followers, fans and like’rs would simply snap up the first money off coupon, voucher code deal or sale offer from a competitor brand without a second thought. But please don’t be heartbroken. Human nature is not something new to us. Taking into account the current financial climate and the daily dose of fear that the media strikes into our hearts the simple truth of it is this. Consumers want the best deal, and an incentive to buy your brand.
There are millions of brands, bands, celebs and sporting icons that can be like’d or followed. As a brand promoter your prospective like’rs and followers are not hoping to see your next Facebook post or tweet unless there is some form of reward in it for them. The number of users who ‘like’ your Facebook page or ‘follow’ your Twitter page rarely relates to high percentage of revenue generated from a tweet or status update. Maybe this will be the case in future but were not quite there yet.
2010 may have been the year of social media but it was not at all the year of social commerce. Well… Maybe for Mr Zuckerberg it was.
In short, email is statistically growing larger and faster globally than Facebook or any social sites (fact). Consumers still prefer engaging with their favourite brands in emails and are more likely to impulse buy or convert a sale from a tailored, targeted email broadcast. We all enjoy the mystery behind receiving a tailored email packed full of offers and products that we might ‘like’ from a brand that we have specified our permissions and preferences with.
Email vs. Social Media, no contest and possibly a different ball park altogether.
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