Posts Tagged Direct marketing
The definition of Direct marketing is a message that is intended to offer/sell/supply services and products, or essentially sent to an individual in order to promote an organisations values or beliefs.
Email is an electronic message, other electronic messages include text messages, voice messages, image or sound based messages. Formats include HTML email broadcasting, text or rich text, picture messages ie MMS, video, voicemail and answer phone messaging.
Unsolicited marketing by email or any other digital medium may only be sent to a recipient if they have given you their consent/permission to do so.
This brings me neatly onto Opt-In data which will be discussed in detail in a future post.
Unsolicited marketing is marketing that has not been specifically asked for. If you want to use electronic mail to carry out unsolicited direct marketing, you need to comply with the rules in the Privacy and Electronic Communications Regulations 2003. These rules include specific things you must say in your marketing messages – eg disclosing your identity and providing a valid email address to all recipients – as well as legal responsibilities you have as a marketer. I will be starting this blog with key information that every marketeer should know before attempting to break through into email marketing.