Unsolicited marketing is marketing that has not been specifically asked for. If you want to use electronic mail to carry out unsolicited direct marketing, you need to comply with the rules in the Privacy and Electronic Communications Regulations 2003. These rules include specific things you must say in your marketing messages – eg disclosing your identity and providing a valid email address to all recipients – as well as legal responsibilities you have as a marketer. I will be starting this blog with key information that every marketeer should know before attempting to break through into email marketing.